»TéléCHargEr. A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms Livre. par McGraw-Hill Professional

Title: A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms; Author(s): Andrea Phillips; Release date: June 2012; Publisher(s): McGraw-Hill; ISBN: 9780071791533

"Transmedia storytelling is a bold and exciting new arena for creativity and innovation that has already proven its potential to engage audiences in immersive stories and deep experiences. Andrea Phillips provides a compelling, thoughtful and clear guide to a next generation of creators in this medium. She demystifies the process and she proves that you, too, can push the envelope and be part of the future of storytelling."

This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's

If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator's Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures